AI Isn't Here to Replace Experts. It's Here to Amplify Them
Ever feel like you know your subject so well that you struggle to explain it simply?
That’s the "curse of knowledge," and it's a huge hurdle for many true experts who want to share what they know.
This is where most people get the role of AI in content wrong.
They see it as a replacement for human experience.
I see it as an assistant for expressing it.
Think of an accountant who's spent 15 years in B2B. They have deep expertise in cash flow management, but when they try to write about it, it comes out as dense jargon.
To a non-accountant, it’s gibberish.
Now, imagine that expert gives an AI their rough notes and data.
The tool helps them structure a clear article on a complex topic.
They didn't have to spend months on a writing course; in a couple of hours, they can share their expertise in a way that truly helps their audience.
This isn't about AI faking authority.
It's about AI helping translate the authority that already exists.
It’s a tool for clarifying your expertise, not replacing it.