Do people still read blogs?
Yes, people absolutely still read blogs.
The numbers show blogs remain a major part of how people get information online.
Approximately 83% of internet users read blogs, which amounts to around 4.44 billion people worldwide.
This is a strong indicator that blogs haven't lost their audience.[1][2][3]
How often people read blogs
Most readers don't dive in daily. Here's the breakdown:
- 29% of internet users read blogs at least once a month[1]
- 18% read blogs every day[1]
- 16% read blogs 1-3 times per week[1]
- 6% read more than one post per day[1]
Reading habits also vary by age. The 41-60 age group makes up 37% of blog readers, while 31-40 year-olds represent 30%.
Younger people still read blogs, but they tend to favor social media for quick content.[1]
Why people read blogs
Readers come to blogs for specific purposes:
- 62.2% read blogs to learn or find answers to questions[1]
- 51.1% read for entertainment or to pass the time[1]
- 42% check blogs to keep up with news and trends[1]
How readers engage with content
Many readers skim rather than read fully. About 35% of blog readers regularly skim articles, while 38% mix skimming with thorough reading.
On average, readers spend 96 seconds on a blog post.[1]
Business investment in blogging
From a business side, blogging is also growing.
Recent data shows 45% of marketers from companies that maintain blogs plan to spend more money on blogging in 2025, compared to only 13% planning to spend less.[4]
What's actually happening
Blogging isn't dead—it's changed.
Blogs now compete with videos, social media, and other formats.
Success requires matching what your readers actually want. Some want blog posts, some want videos, some want content on socials.
Around 600 million blogs exist worldwide, and 7.5 million blog posts publish daily.[2]