How can a blogger with zero audience grow their blog traffic?
Two Immediate Ways to Escape the Blogging Void
You wrote a fantastic post, but the silence is deafening. You're stuck in the blogging void—great content with no audience.
How do you get your first traffic?
There are two primary ways.
1. Paid Traffic: Sure, most ads are all about sales, but you can totally run ad campaigns to bring traffic to a solid blog post you wrote.
Someone clicks your ad, reads the whole post, and then maybe clicks around to see what else you’ve got. It works, but it's pay to play.
2. Social Media: Post consistent "snippets" of your stuff on socials. You’ll gain traction eventually. Networks are incentivized to show your posts to relevant people.
It’s a double win: they find you on social media, and that eventually drives traffic back to your blog. Just takes time.
The Trust Split: If you’re already running store ads, the traffic is there.
For those businesses, blog posts just lock in credibility once a reader starts clicking around.
Think of it as a 70/30 split. You spend 70% on sales pages (the handshake) and 30% promoting your best blog posts (the first date).
The old sales wisdom holds: No trust, no sale.
Paid traffic promoting your blog posts, plus consistent social sharing, is simply the quickest way to start building that essential trust with your audience.
You don't have to do both.
Choose one method that you prefer then see what happens.
My preference is content because it's a good relationship building exercise but that doesn't mean paid ads isn't a good idea.