How long should a blog title be
Blog Title Length Recommendations
A blog title should be 60 characters long or 8 to 12 words. This length balances being informative while remaining easy to read and scan.[1][2][3]
Why This Length Works
The 60-character recommendation comes from Google's search results display limits.
When titles exceed 60 characters, Google often cuts them off with ellipses, meaning readers won't see your full title in search results.
Titles between 55 and 60 characters get the most search traffic.[3][1]
Word Count Guidelines
For word count, aim for 5 to 15 words for a standard blog post.
More specifically, research shows that titles with 8 to 12 words perform well on social media platforms like Twitter.
On Facebook, titles with 12 to 14 words generate more engagement.[4][2][3]
Balancing Length and Clarity
While 60 characters is the ideal target, don't make your title so short that it lacks clarity. Readers need enough information in the headline to know what your post covers.
A title that's too vague won't attract clicks, even if it fits the character limit.[3]
Key Takeaways
Optimal length: 50-60 characters or 8-12 words
Minimum: 40 characters to provide adequate clarity
Maximum: 60 characters to avoid truncation in search results
Best practice: Place your main keyword at the beginning of the title so the most important information stays visible even if Google displays a shortened version.[5]
If you need to provide more information, consider adding a subtitle below your main title rather than trying to fit everything into the title itself.[2]
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