buildwithblogs

How to select topics in the digital marketing niche?

This was a question on Quora that I haven't answered in a while.

Thought you might have the same problem.


Question: How do I select keywords or topics on which I can write a blog in a digital marketing niche?

Answer:

Where is your expertise coming from?

All blogs are based on authority, ie. things you’ve experienced, transformations you’ve gone through or expertise you have.

Without authority, you’ll just be parroting what others are saying.

With authority, your info comes from experience.