Is It OK to Repeat Your Content? A Guide to Strategic Linking
This question worries creators, who fear "duplicate content" penalties.
First, let’s be clear: search engines dislike duplication—identical, low-effort pages.
When you briefly summarize a related topic and link to your own in-depth post, you aren't duplicating.
You're building topical authority, signaling you have a deep, helpful library of content.
The real reason to link, not repeat, is User Intent.
Every post must solve one specific problem: the Primary Intent.
But this often raises a new, logical question: the Secondary Intent.
Trying to answer both in one post increases cognitive load and frustrates readers who only wanted the first answer.
Strategic linking is the professional solution.
It keeps your post focused on the primary problem while offering an optional path for those who want to go deeper.
Here's your actionable rule: The Two-Paragraph Test.
If your summary of a related concept takes more than two paragraphs, it's not a summary—it's a tangent.
That is your signal to stop, link to your in-depth post, and get back to solving the reader's primary problem.