Need content ideas for your business?
Travis from Quora asks:
As a business owner, how do you generate ideas for your social media content?
It’s probably much simpler than we think.
When you started your business, you looked for problems to solve. Those problems usually come in a few specific flavors:
- Comfort problems
- Convenience problems
- Boredom problems
- Pain points that just need to go away.
People with these problems are already searching for help on Google, Reddit, or ChatGPT. As a business owner, your job is simple: Be the brand that answers those questions.
The key is your intent. Don't create content to sell; create it to serve.
People have a high BS detector.
They find it disingenuous when content is just a disguised sales pitch. It makes a brand look desperate rather than trustworthy. But a business that helps without asking for anything in return? That business stands out.
How to execute this today:
- Identify the core problem you solve.
- Go to Reddit, Quora, or Google’s “People Also Ask” section.
- Find the exact questions your customers are asking right now.
- Create your content by simply answering those questions.
Just remember: it’s not just about the message; it’s about the messenger. Stay within your sphere of authority. If you provide value where you're actually an expert, the trust (and the sales) will follow naturally.
ready to work together?