Should writers always follow a style guide?
This question comes from Quora.
"Always" feels a bit rigid.
But like most things in this industry, the real answer is: it depends.
When I’m doing client work, I’m a stickler for the guide.
Most of my clients are in the $150k–$200k MRR range.
At that level, they aren't just writing posts for no reason.
They’re running a repeatable process.
They have an established voice and brand guidelines that need to stay consistent to protect their scale.
Writing for yourself, however, is a different story.
It comes down to your goal:
Personal Expression: Break the rules. Follow your gut.
Brand Building: Create your own style guide.
The secret benefit of a personal style guide?
It makes you scalable.
When you're ready to grow, you can hand that guide to another writer without losing your writing voice / brand.
There’s no right or wrong answer.
Only the one that fits your current goal.
ready to work together?