The Smartest Way to Grow a Brand Isn't What You Think
I recently answered a question on Quora that I think every entrepreneur should consider.
The question was:
"What is the smartest way to grow a brand organically?"
My answer is simple.
Find out what your customers are asking, then proceed to answer those questions.
Organically, your customers are always looking for answers. They are not always in ‘buy’ mode; they’re in ‘ask’ mode by default.
Be the brand that answers their questions, as long as it relates to your service/product.
They won’t always need a new pair of sneakers for walking.
But they’ll always be asking how to lose weight, how to start getting exercise, or what’s the simplest way to burn calories.
Answer those questions.
Be the brand that helps.
This isn't just about being nice. It's about building trust. You become the go-to authority, not just another seller.
And down the line, when they need a new pair of sneakers for walking, they’ll think of you.
We’re bombarded with noise and messages every day.
But we never forget a helpful answer to a concern.