buildwithblogs

Want to create content that people remember?

JP from Quora asks:

How do you create meaningful content?

Meaningful content is comprised of 3 parts:

  1. Knowing whom you’re reaching. Without knowing who you’re talking to, you have no idea what language to speak, what topics matter, or what stories will actually resonate.

  2. Knowing what questions or concerns they have. Content boils down to questions. Aside from entertainment, the internet is a place where people look for answers. It’s in those helpful answers that people find true value.

  3. Applying your experience or expertise. You could talk about diabetes as a casual observer, but talking about it as a diabetic yourself (or as a medical professional) provides a deeper level of meaning. You aren’t speaking from theory; you’re speaking from the situation. That first-hand experience creates a layer of meaning that generic content (or LLMs for that matter), can't make sense of.


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