What matters most in good content?
This Q from Quora asks:
What matters most in good content?
There are a few things that make content good, but the most important thing is authority.
If you treat content like a structure, authority is the block at the bottom. Pull it out and the whole thing collapses, because without authority, all you have are opinions without any practical experience or expertise behind them.
It’s like:
- Asking someone who has never touched a shovel for gardening tips.
- Taking weight loss advice from someone who has never been fit.
- Taking surgical advice from a non-medical professional.
Take away the expertise, and the content, no matter how polished, engaging, or graphically nice to look at, is just polishing a turd.
In reality, you want to combine authority with great writing and presentation. They are part of a whole, but authority is the engine while the writing is just the paint job.
Clarity is what matters most to ensure the expertise actually lands with the reader.
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