buildwithblogs

When to quit blogging?

This Q from Quora asks:

How long should you persist with a blog before shutting it down?

Around 3 months to 5 years. Maybe.

The challenge is that "blogging" describes a lot of different things.

Depending on what you’re actually doing, the quit date changes.

The personal or portfolio blog

If you’ve already paid for hosting (which is usually pretty cheap year-to-year) you probably shouldn't shut this down at all.

If you’re tired of it, just lower your cadence to a monthly post.

These blogs exist as a professional record.

They help people who find you through social media see who you are and what you’re capable of.

Ideally, this stays up forever as your own body of work.

The niche authority blog

Let’s say you have a blog based on a specific experience, like a carnivore diet blog.

If you’ve done it for two years but now you’re starting to eat vegetables again, you’re no longer the carnivore person.

In this case, you don't necessarily shut down; you decide if you want to transition.

If the blog name is broad enough, make it a general nutrition site.

If the name is too specific, you can just leave it there as an archive and move on to something else.

The internal reason to quit

This is the one people ignore: blogging might just not feel right.

If you don't enjoy the process of organizing thoughts into a cohesive piece for a stranger you've never met, it doesn't matter if it’s been 3 months or 3 years.

You don't need a good reason to stop doing something you don't have the deep internal motivation to pursue.

The external reality

Blogging starts off quiet.

You can expect no traction for the first 6 months (or more, depending on how the web is feeling that year).

If you can’t imagine committing to the process without immediate external validation, it’s going to be a miserable experience.

It takes a particular kind of person to have the patience to wait for people to find them.

If that’s not you, that’s fine.

There are plenty of other ways to spend your time that won't feel like a chore.


ready to work together?

get started here