Why Your 'Best' Content Strategy Is a Trap
The search for the "best" content strategy is a trap.
It’s impossible to find.
The market is changing all the time.
Audiences shift their mood often.
What's popular doesn't always lead to conversions.
Instead of looking for the 'best' content strategy, find a consistent one.
Here are 3 strategies to think about:
One piece of long-form content (like a blog post) per week or month.
Share snippets of it on socials.
This could mean repurposing the key thoughts in text, authority cards, or a short video.
Your target customer's core problem.
Talk about how you solve it.
When people understand your thought process for solving an issue that already exists, they're more likely to notice.
Then just rephrase it 73 different ways.
No, that's not redundant.
Everyone's feed is an endless sea of content.
If you can speak the same message in many ways, it reminds them that you're 'that' business.
Whenever you solve something for your customer, note the journey.
Share the before and after.
This makes your target audience feel that what you're doing works.
The core philosophy behind this is simple: show proof of your work and talk about how you help people, as often as possible.