Your "About Me" Page Is Failing (Here's How to Fix It)
Your 'About Me' page is probably one of the most-visited pages on your blog. It's also the one most likely to fail.
Why? Most writers just list their history. Smart writers use it to build trust.
Here’s the difference.
Your introduction isn't just a bio; it’s the context for everything else you write. It’s where you connect your experience directly to your reader's problem.
See, context matters more than the message.
If a nurse talks about food supplements, you listen. Their context (being a nurse) puts the message into perspective.
But what if that same nurse gives weight loss advice, while being quite overweight themselves?
The lack of context betrays the message.
Your 'About Me' page is where you build that context. It’s your chance to show why you are the right person to help them.
Don't just state what you are. Show why it matters to them.
The "What" (Bad): "I'm a certified nutritionist with 10 years of experience."
The "Why" (Good): "For 10 years, I've helped busy parents stop the 3 PM sugar cravings and find lasting energy—without weird diets."
It’s not that you can't talk about something you don't have experience on. It’s that your context must fit your message.
Here’s the one-sentence test for your own page:
Does your 'About Me' page answer "What I do," or does it answer "What I can do for you"?
That's the difference between a bio and a bridge.