Your Best Blog Stories Are Hiding in Plain Sight
Ever feel like every unique story has already been told?
It’s easy to look at other creators and think you have nothing new to add.
But the good content doesn’t come from finding a story no one has ever heard.
It comes from sharing one that only you can tell.
The best place to find these stories is in your own personal archive.
Let’s expand on where to look:
- Your Expertise: Think about your professional journey. If you were a used car salesrep for over five years, you have stories. Your first sale, your hardest day, the most important lesson you learned—those are all unique stories that your audience can learn from.
- Your Experience: What have you been through? If you lost 100lbs this year, that’s an experience worth sharing. Talk about the moment you felt like quitting, what made you decide to keep going, or what you did when the original plan didn’t work. There’s a few stories there. Share them.
- The Transformation You’ve Enabled: Shift the spotlight to someone you've helped. If you’re a coach, mentor, or even a SaaS product, tell the story of a client. Share who they were before and the specific change you helped them achieve.
- Your Blog's Foundation: Look at stories already being told in your niche. You can find a discussion on Reddit, Quora, X (pretty much anywhere) and add your unique perspective. Or retell a well-known story (like Harrison Ford starting Ford Motors) but from a different lens that serves your readers.
Sharing stories this way does more than fill your content calendar.
It builds trust and shows people that what you’re selling works because you’ve lived it or helped someone else live it.