Your Videos Disappear After 48 Hours. Here’s How to Create Work That Endures.
You create a great video, it gets a burst of attention, and then it’s buried in the feed after 48 hours.
If you're tired of that cycle, remember that a detailed blog post still holds more power for three key reasons.
1. You build a lasting library, not temporary hype.
A social media post has a short life.
A blog post is an asset that can be found via search for years, becoming a reliable hub for your expertise and building long-term trust.
2. You own the platform.
Think of social media as rented land where the platform makes the rules.
Your blog is land you own.
It's your home base where you control the entire experience without having to compete for attention or play by someone else's rules.
3. Your content is more usable.
Trying to find one specific tip in a video means clumsily scrubbing back and forth.
A blog post is scannable.
Readers can find the exact information they need in seconds, making your advice far more practical and easy to reference.
The best strategy combines them.
Write the detailed post for your blog, then share snippets on social media to guide people back to the resource you’ve built to last.